![]() Urban dwellers were likelier to order delivery versus suburban and rural dwellers. The “high rollers” were also likelier to dine in (92 percent) and order takeout (83 percent) and delivery (73 percent) at least once a week.Įighty-one percent of households with children noted at least one weekly delivery order, compared to just 48 percent with no children. Higher-income consumers proved more likely to visit a drive-thru (85 percent) than average and lower-income counterparts. Additionally, when measuring cohorts, the majority of respondents reported at least one weekly drive-thru visit, with Gen Z claiming the heaviest usage (85 percent said they visit at least once a week) and Boomers the least (69 percent). consumers, RMS asked which segment consumers were using “more or much more.” More than 40 percent tapped quick service compared to coffee shops, breakfast spots, and full service. ![]() To a degree, this was beneficial to quick service. And, more generally, they came to restaurants less often as trips cost more. In sum, continued price hikes led to more guests trading down and reducing the number of items they purchased. Quantity per transaction decreased 4.8 percent. Net sales were 6.1 percent higher, yet on the shoulders of average price rising 16.2 percent. In Q4 2022, according to Revenue Management Solutions, traffic across the quick-service industry declined 4.2 percent versus the prior-year period. More than anything, though, prices appear to have approached a ceiling in terms of consumer kickback. The numbers were 6.6 and 8.2 percent higher, year-over-year, but a visible crawl compared to 2021’s month-to-month surges. Limited-service menus rose 0.5 percent in December, while full service ticked up 0.1 percent. Recent data suggests the pace of restaurant pricing has begun to calm.
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